CREATIVE Direction, illustration, graphic design
I helped Stay Hungry rebrand, rethink and wake up their visual identity for their newsletter.
visual identity & Art direction
I imagine a unique graphic charter including new fonts, illustrations, color palette, and establishing design rules to achieve a coherent layout for their newsletter.
I created several pictogram illustrations for the graphic team to play with when composing the different themes and categories of their newsletter. Part of my strategy was to allow them to have coherent imagery but still be flexible to have fun with their visual identity.
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But yes, the content is in french ;)