ADVISOR, Art Direction, illustration, graphic design, webdesign
I'm the Art Director and Graphic Designer of Frecious, a new healthy snack brand based in Los Angeles, CA., owned by Noemie Delfassy. I'm responsible for all the design, illustrations, hand-lettering, and visual identity of the brand, from the packaging, product line, photoshoot, social media to the development of the new website.
I'm also providing Advisory around various marketing and communication strategies.
packaging & visual identity
I have fully refreshed the identity of Frecious. Designing the new packaging for its new line of recipes.
I have also aligned Frecious' various supports of communication with the new visual identity.
I managed the shooting in Los Angeles for the Frecious' new line up, including the cast, the styling, and the scenes.
Photographer : Sean Barrow
WEB DEsign & insta content
I have designed the content of the new Frecious website and online eshop.
I'm also creating the visual content for the Frecious' Instagram feed.